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Freelance graphic designer

Share Your Story: Your Design Firm Logo

By john spears

Freelance graphic designer


What is Your Logo For?

This is my logo that I use as a freelance graphic designer. I use this logo for all my printed design work.

How I Designed It

This is about the 3rd time I have revised this logo. I created this logo in InDesign using Franklin Gothic ("Spears") and Limerick Reg ("Design"). I wanted the extra-bold sans serif typeface to contrast well with the lighter serif typeface. I used a significant size difference between the two fonts to create visual compatibility, interest and variety.


  • Keep it very simple. Do your skectches before you jump into any design program
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