1. Business & Finance

Reader Stories: Your Design Firm Logo

From , former About.com Guide

Design firms, agencies and freelancers are often creating logos and identities for their clients. They also have to create their own brands, which can be a complicated and rewarding process. Share your company's logo design and some thoughts behind it.

Logo for my freelance studio

Adobe Illustrator is the software I primarily use to create logos. I started by writing down what describes me as a designer. BOLD, STRAIGHT TO THE POINT AND SPONTANEOUS are just a few terms to use t…More

Freelance graphic designer

This is about the 3rd time I have revised this logo. I created this logo in InDesign using Franklin Gothic ("Spears") and Limerick Reg ("Design"). I wanted the extra-bold sans serif typeface to cont…More

Logo is for my freelance design service

This is the third iteration of my logo. The first two versions were not even really a logo, they were more like an icon or a watermark. This time around, I really wanted to make the fireball a centra…More

Freelance Graphic Designer

I have made many revisions to my logo, but this is possibly the last version. I may still tweek it some more later on down the road. As we all know, we are our own worst critics. This was created in …More

Nouveau Concepts, LLC

Tools: Brain power, Pencil, Paper, Anything I can sketch on, Adobe Illustrator Process: I wanted to create a company culture that displayed the classic design aesthetics of the 18th Century that is v…More

CAE Graphic Design's Logo

I used the Bangle as my identifying icon not only because I love the look and have been wearing them for 20 years, but because it has significance to me. I wear my bangle on my right wrist of the han…More

J.G. Graphic Design

I used Adobe Illustrator for the final draft. It consists of a styleized drafting compass, in black on a white field with the letters J.G. between the arms of the compass. My name is spelled out unde…More

On Q Graphic Design

It started out as part of an identity package project for a Publishing Basics class. I used two fonts that I think work well together - Monotype Corsiva and Forte. Now I have tee shirts with my logo …More

CharacterMark

When creating your own logo you first have to choose a name. This name needs to reflect the core values of the business and services you would be offering. You also need to check that the name is not…More

Desktop Gremlins

I designed the logo with Adobe Illustrator. It features some original character illustration hidden in the seal along with fantastical old-world woodtype details. I started with a pencil sketch (as I…More

Creative Visual Design

Type font with modifications,I used a free style font and did changes and used the letter "v" as approved checked mark.this a sign for client satesfaction and make them happy,and I have to stick for …More

Logo for Film Festival

When I thinking about this logo I wish construct design for paper and electronic media.I began with letter M which is first letter of town where the Film festival is.Letter M is in blue because this …More

Lucky Elefant Studios

I worked on Adobe Illustrator CS4. This was truly a labor of love and a long time in the making. It's easy to design for a stranger, but when its personal , a whole 'nother ball game. I had created a…More

six26studio

I used illustrator. Over the years I have collected the ideas that I like and how I wanted my logo to look, but it really took me a long time to put it together. What I got in the end is a clean but …More

M2 Design

I was aiming for a simple and catchy logo with two images in one. I knew I wanted something that played on the "double M's" in my name. Instead of doing a variation on M&M, I came up with the idea of…More

MY Design Group Logo

Our logo was designed by Michael Youngsma, the owner and creative director of MY Design Group. He used Adobe Illustrator to design the logo. The mark was designed to represent the letters M and Y. Th…More

The Martingraphix "M"

The main logo is simply known as the “Mark”, which sole purpose is to promote my services, as most logos are designed to do. It also indicates that it is a very electronic business. The &…More

My freelance studio

I used MS Word and Paint. I used auto shapes in MS Word and ajusted the fill and outline colour. the perpendicular auto shape inside the circle was duplicated to lie adjacent to each other. After pos…More

Self promotional logo for my business

My business’s name is littletoad so I wanted to incorporate the toad influence into it but I didn't want to go the obvious route and do an illustration of a frog. so after experimenting with se…More

My card/stationery and graphic design business

I work in Adobe Illustrator using the mouse. After doodling on the computer, I came up with the idea of using an elephant.The first logo had an elephant ejecting water directly to the name, using bla…More

Sukun products

I've always wanted to get into graphics, it brings me much tranquility and relaxation, hence the name choice, SUKUN. I finally got myself going on Adobe Illustrator, which I think is an amazing amazi…More

The Leaping Goddess

About fifteen years ago there was an art exhibition which myself and my art buddy Bill Thomson curated called "Deities, Shrines and Totems" (non-juried public call for works) I designed the "Leaping …More

studio M graphics - NJ

This was tough. I tend to design using typefaces vs using an icon. Just my preference. I wanted to come up with something that was clean, sophisticated and modern. Your logo is your first impression …More

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