There are many benefits to writing your own graphic design blog. Writing a blog can build a community around your website, promote your business, and help to establish yourself as an expert in the field.
Promote Your Business
Writing a blog is a great way to promote your business and find clients. When a potential client visits your website, they are often going to head straight for the portfolio to see examples of your work. However, you can also impress them with blog that shows them your knowledge of design and interaction with other creative professionals and clients. A constantly updated blog will show people that you are active in the community and always thinking about design, even between the posting of projects in your portfolio. It will also give them an immediate sense of your personality, and hopefully show off your writing skills in the process. Treat every post as part of your resume as you never know who is reading!
Drive Traffic to Your Website
No matter how many projects you have at any given time, you will rarely be posting new projects to your portfolio daily or even weekly. This is no way to end up high in those Google search results. Posting to a blog every day or several days a week will keep the content fresh on your website and help to improve your search engine rankings.
Build a Community
Once you have been writing your blog for a while, you will hopefully begin to build a community around it. Be sure to establish your own “online voice,” write about unique topics, and keep the blog open to comments to encourage discussion. Promote your blog whenever possible and be sure to let at least friends and family know it is out there, who should help spread the word for you if they come across others in your field. When you do have a regular group of readers, you’ll be left with people to network with and work with in your design business.
Establish Yourself as an Expert
Over time, your blog may become a place that other designers go to for advice and tips. Share solutions you have found to design dilemmas, write up tutorials on your favorite software tricks, and discuss how you deal with the business or legal side of design… anything you are comfortable sharing with the outside world! Be cautious as potential clients and employers may be reading, but use this to your advantage by showing them that you are an expert at what you do.