Now that you have created and formatted your content, it’s time to send your newsletter to your contact list. Be sure to test it out first (to yourself and a few others), and once you are confident that it will display correctly in a variety of email platforms, hit that send button!
There are software packages and online services that make the entire process easier, if you wish to invest some money in your newsletter. MaxBulk Mailer is a Mac software package that helps you organize contact lists and send HTML formatted emails. Emma is an online service that offers design templates and detailed statistics to track who is receiving, opening and clicking the links in your newsletter. These are just a couple of the many options.
The last decision is to determine how often to send your newsletter. Mailing it out quarterly will keep you fresh in people’s minds without getting annoying. Any less than that and you risk someone not thinking of you when they are asked if they know a designer. If you find yourself with a lot of work, consider sending it out more often, though more than once a month is probably too much. No matter how often you send it, mailing a newsletter consistently is a great way to get more work and keep your contacts up-to-date on your design business.