A newsletter should serve to remind people about the services you offer and to show those services at work, and should include the following pieces of content:
- Subject: The subject of the email is the first thing your contacts will see. Include your name (or company name), an obvious term to let them know it’s a newsletter, and if you want, a very short blurb announcing what is in this “edition.” A good example of a subject (for the fake company “Creative Designers”) is: “Creative Designers Update: Book Designs and CD Packaging.”
- Introduction: Your newsletter introduction should be short and to the point, serving as a greeting and a brief overview of what you do.
- Recent Work: This is a key component to your newsletter. List the recent jobs you have completed, with brief descriptions and links to examples of the work in an online portfolio (which all graphic designers should have!).
- Upcoming Projects: If you have any, include upcoming projects so your contacts know you have even more work in progress.
- Closing: Finish with a short sign-off. Include your name (or company name), contact info and web site URL. Mention that more of your work is available online (if that is the case). This is also a good place to thank clients or anyone who recommended you for a job, if you feel like adding a personal touch.