Once you’ve collected your list of contacts, it’s important to keep them up-to-date and organized. How you do this will most likely depend on what software or web site you are using to send out your newsletter, as it is usually easiest to use the address book built into that system. Online mail services such as Yahoo and Google as well as software packages such as Outlook and Mail (on the Mac) all have ways to organize your contacts.
Be sure to include all the information you have, such as full name and mailing address, and to add new contacts as soon as you get them…you don’t want to be searching through old emails on the day you want to send your newsletter.
