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How to Create an Email Newsletter

From Eric Miller,
Your Guide to Graphic Design.
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Gather Contacts

An email newsletter is an important tool for growing a graphic design business. It is one of most effective ways to spread the word-of-mouth on what type of work you are doing and looking for. Here’s what it takes to create and maintain one.

If you’re going to send a newsletter, you obviously need people to send it to. Even if you are just starting out, chances are you already have a small group that can be the makings of a mailing list. You should include:

  • Clients
  • Family
  • Friends
  • Current and past co-workers
  • Other graphic designers (and illustrators, photographers, etc)
  • Classmates

Unless someone asks to be removed it’s a good idea to include every email address you’ve got, as you never know who will get you your next job.

  1. Gather Contacts
  2. Organize and Maintain Contacts
  3. Determine the Content
  4. Format the Content
  5. Send It!

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