An email newsletter is an important tool for growing a graphic design business. It is one of most effective ways to spread the word-of-mouth on what type of work you are doing and looking for. Here’s what it takes to create and maintain one.
If you’re going to send a newsletter, you obviously need people to send it to. Even if you are just starting out, chances are you already have a small group that can be the makings of a mailing list. You should include:
- Current and past co-workers
- Other graphic designers (and illustrators, photographers, etc)
Unless someone asks to be removed it’s a good idea to include every email address you’ve got, as you never know who will get you your next job.