Using Swatches to Insure Desired Color Results in Printing

To get the full value out of your swatch books, meet with your client to discuss the colors that will be used in the project. Once you have an idea of the project design, you can discuss exact colors for backgrounds, type and other elements. Remember that the swatches are for determining solid colors, and do not help to insure that elements like photos (which can contain millions of colors) will print as desired. For this reason, among others, it’s a good idea to always get a proof from a printer before they finish the entire job.

• The Problem
• The Pantone Matching System
• The PMS Swatch Book
• Working with the Client
• Applying the Selected Colors to Your Designs
• Supply the Colors to Your Printer