Using Swatches to Insure Desired Color Results in Printing

When designing for print, a common issue that has to be dealt with is the difference between the color on your computer display and on paper. Even if your monitor is calibrated correctly the match them as best as possible, your client’s will not be, and so a third “version” of the color comes into play. If you then print proofs for your client on any printer other than the one that will be used for the final job (which is often the case), more colors join the mix that won’t match the final piece.

• The Problem
• The Pantone Matching System
• The PMS Swatch Book
• Working with the Client
• Applying the Selected Colors to Your Designs
• Supply the Colors to Your Printer