To create a “brand” for a company is to create their image, and to promote that image with campaigns and visuals. Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans. The goal of a brand is to make a company unique and recognizable, and to project a desired image. Over time, a brand can make a company a household name, and identifiable by a simple shape or color. To create a brand for a company, a designer needs to fully understand the goals of the organization, the industry as a whole, and working with design to create the appropriate materials to represent that company.
Type of Work
When working in branding, a designer can expect to work in:
- Logo design
- Business card design
- Letterhead design
- Packaging
- Copywriting
- Writing slogans
- Advertising design
- Typeface design
- Research
- Marketing
Examples of Branding
Examples of branding are all around us. The NBC peacock, the UPS brown truck and Nike’s “just do it” are some of the most famous examples. They are so recognizable that we don’t need to hear a company name to know what they are. Online brands such as MySpace, Facebook and YouTube are more recently developed but now just as recognizable. Logos on your favorite products, the packaging they come in, and the slogans that represent them are all examples of branding.
