Like many graphic design fields, working in advertising takes you far beyond creating designs and page layouts. While a specific job may be to create a print ad for a campaign, this field requires an understanding of marketing, public relations and consumers. Along with the business side, a design in the advertising field will need to know a great deal about print production and preparing works for print in various publications and formats.
Type of Work
When working in advertising one can expect to:
- Design magazine advertisements
- Design newspaper advertisements
- Perform market research
- Perform consumer research
- Need a thorough understanding of the brand
- Handle projects from design to production
- Work directly or for an ad agency
- Understand both print and online advertising
- Work directly with illustrators, photographers and other team members