Graphic Design Career Paths

Like many graphic design fields, working in advertising takes you far beyond creating designs and page layouts. While a specific job may be to create a print ad for a campaign, this field requires an understanding of marketing, public relations and consumers.

Website design, while a relatively new industry, is now an essential part of a company’s image, brand, and advertising, marketing and public relations campaigns.

Working in book design can mean several things. For some, it may be creating elaborate book covers and jacket designs from scratch. For others, it may mean hours of detailed-oriented layout work.

Illustration, while often closely related to graphic design, is for many a separate profession. Most commonly, illustrators work in software such Adobe Illustrator or Corel Painter, and often incorporate hand-drawn elements into their work.

To create a brand for a company is to create their image, and to promote that image with campaigns and visuals. Working in branding allows a graphic designer or design firm to get involved with many aspects of the industry, from logo design to advertising to copywriting and slogans.