Growing Your Graphic Design Business Through Word-of-Mouth

Send a Newsletter

In a perfect world, our clients, friends and family would always remember us when someone says, "Do you know someone who can design my business card?" Unfortunately, people are quick to forget, even if they mean well. The solution? Remind them! Sending a quarterly newsletter will keep you, and your design business, fresh in their minds. Include links to recently completed jobs on your web site and news about new jobs. Your mailing list should include everyone you know (unless they asked to be removed)...clients, friends, family, other freelancers, etc. You never know who will find you your next job!

• Create an Email Newsletter

Business Cards

Inevitably, you're going to meet people who need something designed. When this happens, you don't want to be rummaging around for a scrap of paper and a pen. Having a business card not only makes it easy for people to remember you, it also makes you look legit and serves as an example of your work. Always keep them on you and don't be afraid to hand them out. Consider giving a handful to people who are willing to pass them around for you at their companies or to their friends, and watch word-of-mouth do the rest.

• Design a Business Card

Get Your Credit Line

One of the best ways to get your name out is to have it on things! In some cases, a credit line may not be appropriate (on a business card, for example). Otherwise, don't be afraid to ask a client for a credit line, or include it on your contract. Web sites should have your link at the bottom (of every page, if possible), and print pieces should include your name somewhere in small print. The best option is to have your web address on a print piece, so people can go directly to your site without having to ask your client for your contact info or google you and end up at the wrong place. A simple "Designed by myurl.com" will do.

• Get your Credit Line

A Portfolio

If someone is going to pass your name on to a potential client, it’s best if they have something to pass along with it that shows off your work. In this case, a website portfolio is probably the most effective, as a link is easily included in an email. If you have time or budget constraints, consider creating a PDF portfolio that can be attached to an email.

• Types of Graphic Design Portfolios
• Building a Website Portfolio
• Building a PDF Portfolio

Remind Your Clients After a Job Well Done

It may seem obvious, but it never hurts to tell a client your are available for more work, especially after a job well done. Tell them what other types of work you do, and let them know that you'd appreciate them passing your name on whenever possible. A satisfied client will be happy to spread the word!

There are of course many ways to find more design jobs when working as a freelancer or as part of a design firm. Word-of-mouth, however, can be cheap (only the business cards and website will cost you anything) and easy, and shouldn't be overlooked when looking to grow your business.