There are many ways to promote a graphic design business, including blogging, word-of-mouth, email newsletters and social networking. Many of these methods are inexpensive or free, and can lead to increased exposure for your business and new clients. Even when a design business is extremely busy, it is important to continue to market your work, and many of these approaches can become a part of your everyday workflow.
At any stage of a business in graphic design, word-of-mouth is one of the most effective ways to land more jobs.
Getting interviewed for a website is a great way to promote your graphic design business. Online interviews will expose your business to a larger audience and drive traffic to your website. While it would be great if websites came to you for interviews, this will not always be the case. At any point in your design career, you have to self-promote. This can be as simple as contacting a website and asking if they are interested in an interview or case study on your company.
Twitter is a powerful and widely used networking tool, and among other communities, it is very popular among designers and web professionals. While many think it is just for announcing day-to-day social activities, there are many ways to harness Twitter for your graphic design business.
Facebook is enormously popular, most often thought of as a social tool for friends and family to share photos, thoughts and anything else that the huge Facebook network allows. It is also, however, a powerful business tool. With so many people on one website, it was inevitable that businesses jumped in with profiles, or pages, of their own and by taking advantage of other business opportunities.
LinkedIn is a business networking website that allows professionals to connect and help each other. Unlike many other networking tools that were originally geared towards socializing, LinkedIn is specifically for business networking and therefore an obvious choice as a tool to market yourself as a graphic designer.
An email newsletter is an important tool for growing a graphic design business. It is one of most effective ways to spread the word-of-mouth on what type of work you are doing and looking for. Here’s what it takes to create and maintain one.
There are many benefits to writing your own graphic design blog. Writing a blog can build a community around your website, promote your business, and help to establish yourself as an expert in the field.
Whether you are a freelancer or you own your own design firm, it is crucial to have business cards for your graphic design business. First we are going to look at the advantages of having a card, and then move on to the decisions that have to be made and the actual design process.
There are many ways to improve your graphic design business. Some of the most obvious ways include building your portfolio and improving your skill set through practice or courses. However, there are additional improvements you can make to your business that don't involve design work. These include anything from how you dress to how you write.
Social media really expands your ability to connect with like-minded groups, especially Twitter. Not only is Twitter useful to broadcast and interact, it’s also incredibly useful to research prospective clients, learn more about potential employees and watch what your competition is up to.
Getting your graphic design credit line on your work is a great way to spread word-of-mouth on your business. It is satisfying, and lucrative, when someone sees your work and contacts you for a project. In many cases your clients would pass on your contact info for you in case of an inquiry, but it is a great idea to skip that step and guarantee people can get in touch with you. Also, it is of course nice to get credit when it is deserved and see your name on a final work of design.