How to Determine a Flat Rate for Graphic Design Projects

Once you have determined your flat rate, it is time to present it to the client. Inevitably, some will try to negotiate. Before going into a negotiation, be sure to have two numbers in your head; one is the flat rate, and the other is the lowest cost you are willing to take the job for. In some cases these numbers may be very close, or the same! When negotiating, think about the value of the project to you beyond money. Is it a great portfolio piece? Is there a lot of potential for follow-up work? Does the client have a lot of contacts in your field for possible referrals? While you don’t want to be underpaid and overworked, these factors may determine how much of a percentage you are willing to take off of the price to land the project, if any. As with creating the initial estimate, experience will help you become a better negotiator.