From Eric Miller,
Your Guide to Graphic Design.
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When you make contact with a potential client, often the first thing they will want to see is your portfolio. Your portfolio is an extremely important business tool, as many companies will choose a designer based on their previous work, and how that work is presented. Don’t worry if you don’t have “enough experience” to show in your portfolio… student work or personal projects can impress just as much. There are several options, each with different benefits and varied cost and time commitment.

• Types of Graphic Design Portfolios
• Building a Website Portfolio
• Building a PDF Portfolio