From Eric Miller,
Your Guide to Graphic Design.
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The web is full of portfolios for graphic designers, web designers, photographers, artists, illustrators and other creative professionals. When building a new online portfolio, there are many factors to consider and decisions to make to set yourself apart and properly showcase your work.

In order to create the content for your site, you must know your goals. Some important questions to ask are:

• Who is your target audience?
• Are you looking to build a freelance business or land a design job?
• Do you want to get work in a specific field, such as music, or find a specific type of work, such as book cover design?

The answers to these questions will help determine the work you choose to present and the style of your written content, or the “voice” of the site.