Design & Typography
The in-depth sections on design and typography give you the technical knowledge and vocabulary behind design. Topics include color theory, perspective, design fundamentals, layout, creative techniques, the origins of type, typesetting and font technology. These sections are great for understanding the science and theory behind the creative side of what we do, which in the end can only make us all better designers.Digital Media & Production
These sections keep you up-to-date on the latest design technology. In "Digital Media," learn about file formats, hardware and software, using video and web design. Even if you are focused on design and not on bringing your designs to the web, this section will help you communicate with programmers and video editors.
The section on production covers types of paper, color management, the printing process and post-press (such as folding and binding). Perhaps one of the most helpful chapters of the book, this section will help you prepare your works for delivery to printers and understand the terms that printers use when they are finishing a job for you.
Marketing & Law
Move on the business and legal side of design with the sections covering marketing and law. Advertising, search engine marketing, direct marketing, public relations and corporate identity are all covered in the "Marketing" chapter. From structuring a press release to the model for effective advertising, this section will give tips on promoting your design business.
Contracts and copyright cannot be overlooked, whether you are just starting out as a freelancer or running a design firm. In "Law," learn about protecting yourself and your work.
Organization
This section focuses on project planning and presentation. This chapter has tips on time management, writing plans, presentation methods, and communication. It's a great resource to help designers stay focused on completing their jobs on time and to the best of their creative ability.
This section, combined with the rest, makes The Little Know-It-All an amazing tool in a small package. Students and professionals alike will find it useful for detailed information on all aspects of design.
