Online giant AOL recently revealed their new branding... a move away from the triangle and typeface currently featured on the AOL website to simple "Aol." type (including the period) that can be displayed with countless images as its background. Business Wire features a small sample of the new branding, that is meant to show the company's flexibility and focus on varied content. The new look has received pretty quick backlash and complaints from the design community... what do you think?
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I do not like it at all, especially as shown on the clip art backgrounds. It looks unfinished and unprofessional.
Yikes! I like the old version much better. I think it is very nice.
I like the curves and simplicity of it. I’m not sure where they’re going with the new idea… it almost looked like a joke when I saw it.
AA
They look very unprofessional. I was expected something exceptional from AOL.
I hate it! I am thinking I will change my homepage asap. The colors are awful, whoever did this should be fired!!!!