Google and Your Website

Google offers up some great tools for your website. An online portfolio is a key tool, and knowing what's going on behind the scenes (and getting people to it) can help build your business.

• Analytics is a free statistics package with a great interface and full set of features. Keep track of who is coming to your site, from where, and for how long.
• AdWords will help drive people to your website, from anywhere or just from your town.
• Google's Keyword Tool shows what people are searching for, and may determine what keywords you choose (or don't choose) for your meta data and AdWords account.