AIGA on Spec Work
Sunday May 18, 2008
A few weeks ago, I wrote a quick Q&A on spec work, and why to avoid it. I just came across the AIGA's (American Institute of Graphic Arts) position on spec work, which includes helpful sample letters to use in response to requests for spec and design competitions. As AIGA puts it, spec work "seriously compromises the quality of work that clients are entitled to and also violates a tacit, long-standing ethical standard." What do you think?
Absolutely agree. Does a plumber re-pipe a home before getting the job? This is a lack of knowledge and a petty method to obtain quality work.
I agree as well. It seems like spec-work was something created by a client who knew nothing about design or the creative process, and wanted to “see” something before paying. Which works for products, but not services.
Cheers,
Phil
http://www.examplify.com
Yep, spec work is a big no-no. I recently wrote about why free is bad, in which I referenced your spec-work Q&A:
http://examplify.blogspot.com/2008/07/why-free-is-bad.html
Phil