The most recent issue of HOW magazine (one of my favorites) had an article on setting hourly rates, which included an interesting survey of rates around the U.S. The average ranged from $65 in the Midwest to $74 in the Northeast, with lows and highs ranging from $20 to a whopping $350/hour. Most of the responses were from freelancers or those working in a "solo design practice," so it's a good look at what those working alone are charging.

What Does this Mean for You?

So, does this mean you should find your region and simply pick the hourly rate? Absolutely not. It's not bad to measure against, but many other factors come into play. For starters, the survey is broken into region, but rates that clients will "accept" may vary by state or even town. A closer look at your specific market is necessary. Your experience level, types of clients and industry will also determine what you can charge. Someone with 10 years experience working primarily for large corporations will most likely be able to charge more than a recent grad doing non-profit work. Over time, experimenting and experience will lead to what you can, and should, charge by the hour.