Planning Your Marketing

It's a good idea to start the year with a marketing plan. It may be as simple as a to-do list of a few tasks to accomplish, such as joining a networking group, starting a blog, or designing a new promo card. It's also a good idea to talk to other designers and see what they have planned. In the forums, there's a thread going on about this very topic, and includes a link to HOW's marketing calendar (there was a blog post about it a while back). Check it out, share your plans, and get some great ideas, which so far include:

• Cold-calling
• E-newsletters
• Pro-bono work
• Attending networking events
• Rebranding